Monthly Archives: June 2009

Player Satisfaction: “setting and meeting expectations”

Bart Stewart over at Gamasutra recently wrote a short essay called “Game Development as Customer Satisfaction.” Throughout the essay he stresses that the MMO game genre requires companies to build a business model around making a case for continued play constantly, not just at purchase and not just around releases and updates.  Stewart also steps

Embracing “Problem Players”

In my humble opinion there is really no such thing as a “problem player.” If a person is genuinely interested in playing your game they can be engaged, if you’re willing to engage them, and their unsavory behaviors or actions rectified.
Early on in PMOG, we had a number of players who saw a gaping

Managing International Feedback

Not too long ago, I received a message from a player regarding some community relations faux pas Starbucks (and other companies) had encountered with residents and expatriates of Taiwan.  Over a year ago when PMOG went live with a huge amount of fanfare and international press, many residents of Taiwan politely wrote in to inform me that the designation